About this project
The Nadh Pharmaceutical store offers beauty and health products from Austrian scientist George Birkmeyer. Face serums, dental cosmetics, preparations for weight control and vision improvement increase the synthesis of energy in the cells of the body. Thanks to this, the effect is noticeable after the first use.
In the application of the official distributor of Nadh in Russia, you can place orders, read useful content on the topic, accumulate bonuses, and participate in promotions and special offers.
Particularly convenient is that the user can subscribe - and receive the products he wants every month. This allows the customer to develop the business according to the subscription model.
In the application of the official distributor of Nadh in Russia, you can place orders, read useful content on the topic, accumulate bonuses, and participate in promotions and special offers.
Particularly convenient is that the user can subscribe - and receive the products he wants every month. This allows the customer to develop the business according to the subscription model.
Task
The client plans to sell products on the site and in the app. We needed to develop mobile services for iOS and Android, which would be integrated with the site admin panel.
The app will display products from the site's catalog, which the client provides.
The app will display products from the site's catalog, which the client provides.
Solution
Initially, the application was planned as a typical project for an online store. However, already at the design stage, we realized that the customer was waiting for a special solution from us. While designing and working on the design, we did everything to make the app look and match the products - it was just as exclusive and unique.
Nadh products are designed both for the luxury segment and for professionals, such as doctors and dentists. Therefore, we took into account the needs of both target audiences and tried to make the app convenient for everyone.
Valery Sorokin
WINFOX Project Manager
From a technical point of view, we worked in the same way as on other online stores, except for one feature. We had to organize the work of backend developers on the customer side according to our internal processes. For example, we completely designed the REST interface and tested the backend. This delayed the project a bit, but we got positive experience in organizing third-party teams.
Our processes that we were used to were not as transparent and understandable for specialists on other teams. Because of this we had to spend time on clearing the processes to other teams.
Alexander Khrushchev
Technical Director, WINFOX
Before drawing the interface design, we made prototypes. This allowed us to think in advance about how customers would use the app and immediately assemble convenient screens with the necessary functions.
Main screen applications
Home page
The first thing the user sees when he enters the application is a slider with stock banners, new products from the catalog, and fresh publications from the "Articles" section. On the main screen you can display text, images, videos and assemble its appearance from blocks like a constructor.
Catalogue
This section contains all the products in the online store. Since there aren't many items in the catalog, instead of scrolling vertically, we made it horizontal, so it's easier to browse through the products.
Basket
Items added to the cart can be quickly removed or their quantity changed. By clicking on the photo, the user goes to the product card with more detailed information about the purchase.
Profile
In the personal cabinet the buyer can add information about himself and see the history of orders and bonuses accrued under the loyalty system. By clicking on "Notifications" you can set up notifications directly from the app - you don't need to go into your smartphone settings to do this.
Others
This section contains all the most important for the user: the provisions of the loyalty system, a memo on returning and exchanging goods, and a feedback form. To evaluate the application, just click on the button and select the number of stars in the pop-up window.
What the app can do
Quick registration
Registration and login to the application is by phone number and a verification code, which is generated automatically. All so that the user does not need to remember complex logins and passwords.
Choosing a payment method
The order can be paid online, as well as by card or cash upon receipt. The user chooses the most convenient method of payment when placing the order.
Promo code discount
When you go to the cart, a pop-up window with a promo code field is displayed. If the user has such a promo code, he can enter it and get a discount on the order.
Subscription
Customers of the online store can receive goods by subscription.
If the user has subscribed, he doesn't have to choose the method of payment every time, specify the data of the card and the delivery address. The money will be deducted from the card automatically, and the client will receive the necessary products once a month. It is very convenient because many drugs are recommended to take a course.
Valery Sorokin
WINFOX Project Manager
Quick order
If the user doesn't have time to fill out all the fields for online ordering, he can make a quick order. By clicking on the button in the product card, just enter the phone number and the store manager will call the buyer back to clarify the details.
Useful content
In the app, you can read the company's corporate blog, which contains useful articles on the topic. The "Articles" section displays large pictures, titles, and subtitles of publications. When browsing the feed, it's easy to select the content you're interested in.
Payment with bonuses
For each purchase the user receives bonus rubles, which can be used to pay for part of the order. To choose how many points to write off from the bonus account, just scroll down the drop-down list.
Product Reviews
Customers can leave reviews of products they've purchased to help others make the right choice. To leave a review, you have to give your name and phone number. The collected contacts fall into a database, on which the customer can make personalized mailings and offers.
Outcome
Buying Nadh products is now also possible in Russia - all you have to do is install a mobile app. In it you can not only quickly place and pay for your order, but also accumulate bonuses, read interesting articles on the subject and be the first to find out about new products and promotions.
Project
Team
Team
Project Manager
Valery Sorokin
Technical Director
Alexander Khrushchev
Development
Rinat Gallyamov
Edgar Tomasov
Edgar Tomasov
Art Director
Alexander Klochko
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